{
    "title": "Slimme UV-tattoos waarschuwen bezoekers Pennenzakkenrock van zodra het tijd is om zonnecr\u00e8me te smeren ",
    "modified_at": "2026-06-25 13:10:30",
    "published_at": "2026-06-25 12:00:00",
    "url": "https://newsroom.ag.be/slimme-uv-tattoos-waarschuwen-bezoekers-pennenzakkenrock-van-zodra-het-tijd-is-om-zonnecreme-te-smeren",
    "short_url": "http://prez.ly/4yJd",
    "culture": "nl_NL",
    "language": "NL",
    "slug": "slimme-uv-tattoos-waarschuwen-bezoekers-pennenzakkenrock-van-zodra-het-tijd-is-om-zonnecreme-te-smeren",
    "body": "<p style=\"text-align: left\"><strong>De zon. Hoe graag we haar ook zien, ze houdt ook risico&rsquo;s in waar heel veel Belgen zich &ndash; bijvoorbeeld op festivals &ndash; onvoldoende tegen beschermen. Vanuit die vaststelling organiseert AG Insurance deze zomer een sensibiliseringscampagne via een innovatieve en ludieke actie: festivalgangers helpen zich te beschermen tegen UV-straling via tattoos die oplichten wanneer zonnecr&egrave;me nodig is. Zo wisten de jonge fans van bv. Maksim en Omdat Het Kan &amp; Average Rob vandaag precies wanneer ze zich naar de smeerpalen (met gratis zonnecr&egrave;me) op het festivalterrein moesten begeven.</strong> </p><h3 id=\"bewustwordingscampagne-op-festivals\" style=\"text-align: left\">Bewustwordingscampagne op festivals </h3><p style=\"text-align: left\">Volgens Stichting tegen Kanker treft huidkanker maar liefst 1 op de 5 Belgen<sup>1</sup> in de loop van hun leven. Toch blijkt uit onderzoek van AG Insurance dat de helft van onze bevolking zich onvoldoende insmeert<sup>2</sup>. Vanuit zijn sensibiliseringsrol wil AG hier iets aan doen. Daarom trekt AG deze zomer naar festivals, om bezoekers bewust te maken van het belang van zonnebescherming. Zo deelden teams vandaag op Pennenzakkenrock in Mol unieke tattoos uit die oplichten bij contact met hoge UV-straling. Van zodra de tekening in de tattoo door de zon oplichtte, wisten de kinderen dat het tijd was om zich in te smeren. \u200b </p><div\n    id='gallery-3a1a66a7-5309-470f-9a5d-25e89dcf3885'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Het oplichten van de tekening is voor de festivalgangers het signaal om hun zonnecr&egrave;me boven te halen, of om zich te begeven naar &eacute;&eacute;n van de twee intelligente smeerpalen die verspreid staan over het recreatiedomein Zilvermeer. De palen bieden naast gratis zonnecr&egrave;me met een hoge beschermingsfactor ook live advies gebaseerd op de intensiteit van de zon. \u200b </p><div\n    id='gallery-fd550b6d-5e1d-45f2-8a04-f7b83e4ebc06'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Anne-Sophie Jonkers</strong>\n        <em class=\"release-content-contact__description\">Press contact</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:anne-sophie.jonkers@aginsurance.be\"  class=\"release-content-contact__details-list-item-link\" title=\"anne-sophie.jonkers@aginsurance.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>anne-sophie.jonkers@aginsurance.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 471 33 68 13\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 471 33 68 13\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 471 33 68 13</a></li></ul>\n    </div>\n</div><p style=\"text-align: left\"><sup>1</sup> Stichting tegen Kanker: <a href=\"https://kanker.be/resource/het-aantal-huidkankers-stijgt-maar-de-ene-huidkanker-is-de-andere-niet/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>https://kanker.be/resource/het-aantal-huidkankers-stijgt-maar-de-ene-huidkanker-is-de-andere-niet/</u></a> \u200b </p><p style=\"text-align: left\"><sup>2</sup> AG Insurance: <a href=\"https://newsroom.aginsurance.be/enquetezonnecreme/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>https://newsroom.aginsurance.be/enquetezonnecreme/</u></a></p>",
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