{
    "title": "Slimme UV-tattoos waarschuwen jonge voetbaltalenten op KDB Cup wanneer ze zonnecr\u00e8me moeten smeren ",
    "modified_at": "2026-05-30 13:21:37",
    "published_at": "2026-05-30 13:00:00",
    "url": "https://newsroom.ag.be/slimme-uv-tattoos-waarschuwen-jonge-voetbaltalenten-op-kdb-cup-wanneer-ze-zonnecreme-moeten-smeren",
    "short_url": "http://prez.ly/Z1Hd",
    "culture": "nl_NL",
    "language": "NL",
    "slug": "slimme-uv-tattoos-waarschuwen-jonge-voetbaltalenten-op-kdb-cup-wanneer-ze-zonnecreme-moeten-smeren",
    "body": "<p style=\"text-align: left\"><strong>De zon. Hoe graag we haar ook zien, ze houdt ook risico&rsquo;s in waar heel veel Belgen zich &ndash; bijvoorbeeld op evenementen en festivals &ndash; onvoldoende tegen beschermen. Vanuit die vaststelling organiseert AG Insurance deze zomer een sensibiliseringscampagne via een innovatieve en ludieke actie: kinderen en jongeren helpen zich te beschermen tegen UV-straling via tattoos die oplichten als het tijd is om te smeren. Zo wisten de jonge voetbaltalenten en bezoekers van de KDB Cup vandaag precies wanneer ze zich naar de smeerpaal (met gratis zonnecr&egrave;me) op het terrein moesten begeven.</strong></p><h3 id=\"bewustwordingscampagne-rond-huidkanker\" style=\"text-align: left\">Bewustwordingscampagne rond huidkanker </h3><p style=\"text-align: left\">Volgens Stichting tegen Kanker is ongeveer 1 op 3 van alle kankers die vandaag worden vastgesteld een vorm van huidkanker<sup>1</sup>. Toch blijkt uit onderzoek van AG Insurance dat de helft van onze bevolking zich onvoldoende insmeert<sup>2</sup>. Vanuit zijn sensibiliseringsrol wil AG hier iets aan doen. Daarom trekt AG deze zomer naar evenementen en festivals, om bezoekers bewust te maken van het belang van zonnebescherming. Zo deelden teams vandaag op de Kevin De Bruyne Cup in Drongen unieke tattoos uit die oplichten bij contact met hoge UV-straling. Van zodra de tekening in de tattoo door de zon oplichtte, wisten de spelers en bezoekers dat het tijd was om zich in te smeren en te beschermen. \u200b </p><div\n    id='gallery-233d29a5-679e-4ab1-b2a9-0f8890ff338b'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">De tijdelijke tatoeages, gemaakt van speciale inkt en met een leuk design dat in de volle zon zichtbaar wordt en in de schaduw bijna onzichtbaar blijft. Het oplichten van de tekening is voor de aanwezigen het signaal om hun zonnecr&egrave;me boven te halen, of om zich te begeven naar de intelligente smeerpaal die centraal op het terrein staat. De paal biedt naast gratis zonnecr&egrave;me met een hoge beschermingsfactor ook live advies gebaseerd op de intensiteit van de zon. \u200b </p><div\n    id='gallery-12967208-1ab3-4649-91c1-42e20790d905'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Lars Vervoort</strong>\n        <em class=\"release-content-contact__description\">Press contact</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:lars.vervoort@aginsurance.be\"  class=\"release-content-contact__details-list-item-link\" title=\"lars.vervoort@aginsurance.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>lars.vervoort@aginsurance.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 472 61 09 35\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 472 61 09 35\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 472 61 09 35</a></li></ul>\n    </div>\n</div><p style=\"text-align: left\"><sup>[1] Stichting tegen Kanker: </sup><a href=\"https://kanker.be/resource/de-belg-is-een-slechte-leerling-op-het-gebied-van-uv-bescherming/\" target=\"_blank\" rel=\"noreferrer noopener\"><u><sup>https://kanker.be/resource/de-belg-is-een-slechte-leerling-op-het-gebied-van-uv-bescherming/</sup></u></a><sup> \u200b <br>\u200b[2] AG Insurance: </sup><a href=\"https://newsroom.ag.be/enquetezonnecreme\" target=\"_blank\" rel=\"noreferrer noopener\"><u><sup>https://newsroom.aginsurance.be/enquetezonnecreme/</sup></u></a><sup> </sup></p>",
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